Role Overview
As a Senior CRM Manager, you will plan, implement, and optimize our newsletters and email automation using Klaviyo. You will work directly in the platform and develop campaigns with content, design, and marketing that promote repeat purchases and profitable growth.
What You Will Do
Your tasks include planning and managing our campaign calendar, creating and optimizing campaigns, segments, and templates in Klaviyo, developing convincing subject lines, texts, product presentations, and clear calls-to-action, creating and optimizing welcome, cart abandonment, post-purchase, cross-selling, and win-back flows, and testing and evaluating conversion, revenue per recipient, repeat purchases, profitability, and additional revenue contribution.
Why It Might Be a Fit
To be successful in this role, you will need several years of experience in CRM or email marketing in the D2C or e-commerce field, including independent newsletter and campaign responsibility, very good practical Klaviyo knowledge, and a proven success in increasing email conversion, newsletter revenue, and repeat purchase rate.
Requirements
- Several years of experience in CRM or email marketing in the D2C or e-commerce field
- Independent newsletter and campaign responsibility
- Very good practical Klaviyo knowledge
- Proven success in increasing email conversion, newsletter revenue, and repeat purchase rate
Benefits
- Office First: Personal collaboration in the office, direct exchange, and short coordination paths
- Germany ticket 100% paid
- Wellpass: Access to various sports and wellness offers for your balance to work
- Free Pammys shoes: One pair of shoes per launch
- Personal development: Grow with Pammys, expand your skills, and develop professionally and personally
- Responsibility and design freedom: Bring in your own ideas, take responsibility, and design your area actively
- Relocation support: You move for your new job? After individual agreement, we support you in your accommodation costs for the first two months
To apply for this job please visit dieseo-gmbh.jobs.personio.de.
Follow us on social media