Senior Marketing Analyst

Role Overview

The Senior Marketing Analyst will plan, develop, execute, and optimize B2B marketing campaigns, connecting strategy, positioning, and commercial needs to demand generation and business opportunities.

What You Will Do

The Senior Marketing Analyst will act end-to-end in the management of campaigns, from planning and defining public, message, channels, budget, and indicators to producing materials, operationalization, monitoring results, and implementing improvements.

Why It Might Be a Fit

The ideal candidate will have consistent experience in B2B marketing, preferably in technology companies, IT services, consulting, or complex sales businesses, and a strong orientation to results, mastery of indicators, and ability to transform data into decisions and optimizations.

Requirements

• Consistent experience in B2B marketing, preferably in technology companies, IT services, consulting, or complex sales businesses
• Strategic marketing vision associated with practical execution capacity and simultaneous management of different projects
• Strong orientation to results, mastery of indicators, and ability to transform data into decisions and optimizations
• Knowledge of demand generation, inbound marketing, nutrition, marketing funnel, and integration between Marketing and Commercial
• Ability to develop integrated campaigns, elaborate briefings, produce or guide contents, and operationalize actions in channels
• Autonomy, organization, sense of priority, analytical capacity, and clear communication
• Facility to influence and articulate different areas, suppliers, and partners
• Desired experience with campaigns for executive and decision-making publics and IT and business executives
• Bachelor’s degree in Marketing, Advertising and Propaganda, Communication, Administration, or related areas