Go-To-Market (GTM) Leader

Role Overview

The Go-To-Market (GTM) Leader will own the market-entry and adoption strategy for Digital Harbor’s Business Media products, connecting product differentiation, end-user psychology, distribution, social influence, and repeatable product growth.

What You Will Do

The GTM Leader will develop concise, compelling, repeatable positioning for products, identify top end-user use cases, translate complex AI and software functionality into simple product pitches, and launch and scale products.

Why It Might Be a Fit

The strongest candidates have at least one demonstrable product-growth success that sustained momentum for three to five years after their departure, and think in users, use cases, adoption, retention, and enduring product value.

Requirements

• Documented firsthand involvement launching at least one software or SaaS product and scaling it to several hundred thousand end users or more
• At least one meaningful product-growth success that continued to grow or sustain meaningful adoption for approximately three to five years after the candidate moved on
• Strong ability to pitch products in plain language, clearly articulating user pain, market white space, differentiation from alternatives, and end-user/business value
• Evidence of end-user-centered thinking, including user psychology, compelling use cases, activation, retention, advocacy, and referrals
• Practical experience with product launches, GTM strategy, organic or product-led distribution, and social media marketing, including influencer channels