Marketing and Demand Generation Specialist

Role Overview

The Marketing & Demand Generation Specialist will take ownership of building and executing a structured B2B marketing program for an established technology services business. This is a hands-on role for an experienced marketer who can combine strategic thinking with practical execution across content, campaigns, demand generation, marketing automation, and sales enablement.

What You Will Do

You will have the autonomy to assess existing marketing activities, recommend priorities, and establish scalable processes while personally delivering the campaigns, content, and systems required to support business growth.

Why It Might Be a Fit

The ideal candidate will be a proactive and confident marketer with a strong understanding of how brand awareness, content, lead nurturing, and sales conversion work together. They will have excellent written English skills and the ability to translate technical concepts into clear, engaging content.

Requirements

• Demonstrated experience in a hands-on B2B marketing, demand generation, or growth marketing role.
• Previous experience within managed services, IT services, technology, or a closely related sector.
• Proven ability to develop marketing strategy and independently execute resulting initiatives.
• Strong experience creating B2B content for technical services and business decision-makers.
• Hands-on HubSpot experience across campaigns, segmentation, workflows, automation, and reporting.
• Experience planning and delivering multi-channel marketing campaigns.
• Strong understanding of how brand awareness, content, lead nurturing, and sales conversion work together.
• Experience supporting sales teams with collateral, messaging, and campaign insights.
• Excellent written English and the ability to translate technical concepts into clear, engaging content.
• Strong stakeholder interviewing, communication, and collaboration skills.
• High proficiency in Microsoft Word and PowerPoint.
• Strong organisational, prioritisation, and project-management capabilities.
• Ability to operate independently in a newly established marketing role.
• Strong analytical skills and confidence using performance data to guide decisions.

Benefits

• Paid in Australian Dollars
• Medical insurance from day one for you + spouse (or parents if unmarried)
• Generous OPD coverage from doctor visits to all your medical needs
• Home office setup allowance to build your ideal workspace
• Internet allowance to keep you connected
• Gym & wellness allowance to stay fit and balanced
• Work hard, play hard – regular team events & engagement activities
• Diji Assist – Mental health & counseling support when you need it
• Reimbursement for industry certifications
• Open-door culture – your ideas and feedback always matter
• Flexible work – home or office, wherever you do your best work
• Rewards & recognition that actually recognize you
• Great christmas & financial year-end parties to unwind with your loved ones