Digital Marketing Analyst

Role Overview

The Digital Marketing Analyst is responsible for driving data-informed marketing strategies by analyzing campaign performance, customer behavior, market trends, and digital engagement metrics.

What You Will Do

Develop, track, and analyze key marketing performance indicators (KPIs) across all marketing channels, create and maintain dashboards and reports, and communicate marketing performance to leadership.

Why It Might Be a Fit

This role requires strong analytical, problem-solving, and presentation skills, with the ability to manage multiple projects and translate complex data into actionable business insights.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, Statistics, Data Analytics, or a related field
• Five or more years of experience in digital marketing, marketing analytics, market research, or a related discipline
• Experience with marketing analytics, campaign measurement, and digital advertising platforms
• Strong analytical, problem-solving, and presentation skills
• Ability to manage multiple projects and translate complex data into actionable business insights

Benefits

• Health Insurance
• Retirement
• Incentive Compensation
• Fringe Benefits
• Paid time off