Customer Marketing Manager (Remote Canada)

Role Overview

We’re hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll join Directive’s internal marketing team and build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion.

What You Will Do

You’ll build and own the customer marketing strategy, develop a coordinated plan across advocacy, lifecycle engagement, and expansion, and own customer advocacy and social proof.

Why It Might Be a Fit

You should be comfortable building repeatable processes while staying hands-on with execution, and be able to communicate directly, welcome feedback, and work independently in a remote environment.

Requirements

• Proven experience in customer marketing, lifecycle marketing, or a closely related growth role
• Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company
• A track record of working on customer advocacy programs and producing compelling case studies, testimonials, or sales enablement content
• Hands-on experience developing segmented email campaigns and nurture programs
• Experience partnering with sales and client-facing teams to translate customer insight into campaigns and revenue opportunities
• Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms

Benefits

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership for primary and virtual care
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 – January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Company-wide Retreat

Tagged as: HubSpot, Salesforce