Senior Marketing Operations Manager

Role Overview

The Senior Marketing Operations Manager will own the systems for the go-to-market team, including CRM architecture, lead routing, attribution, reporting, and the tech stack. This is a team-of-one role with direct leadership visibility.

What You Will Do

The main day-to-day responsibilities include owning CRM architecture, running lead routing and scheduling, owning attribution strategy, reporting weekly and monthly on full-funnel performance, protecting data integrity, and managing the MarTech stack.

Why It Might Be a Fit

The ideal candidate will have experience building or rebuilding an ops function, advanced Salesforce admin skills, and deep HubSpot experience. They will be able to turn messy, cross-functional requests into clean systems and communicate tradeoffs clearly.

Requirements

• 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
• Advanced Salesforce admin skills (validation rules, Flows, formula fields, custom objects, reports and dashboards, Data Loader) and deep HubSpot experience (workflows, lists, properties, forms, integrations)
• Hands-on experience with lead routing and scheduling tools like LeanData and Chili Piper
• A strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms
• Experience with sales engagement, outbound, and data tools such as Gong and Gong Engage, Instantly, UserGems, and Zapier
• The ability to turn messy, cross-functional requests into clean systems, and the backbone to push back when a request would break reporting
• Experience managing vendor relationships, renewals, and MarTech budgets
• Confident in presenting performance and recommendations to executive leadership

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave
• Access to certified therapists through Spring Health, membership to Headspace, Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care