Role Overview
The Lead Product Marketing Manager, Digital Marketing is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market digital strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU.
What You Will Do
Develop and execute integrated digital marketing campaigns, partner with cross-functional teams, create and optimize digital content, and manage relationships with cross-functional partners.
Why It Might Be a Fit
This role requires a strong understanding of the B2B customer journey, experience developing digital strategies, and the ability to manage complex, cross-functional projects with minimal oversight.
Requirements
- 3 – 5 years required, 5+ years desired digital marketing experience
- Proven ability to manage complex, cross-functional projects with minimal oversight
- Strong written and verbal communication skills, including experience presenting to leadership
- Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing)
- Project management certification or equivalent experience (e.g., Agile/Scrum familiarity)
Benefits
- Market-competitive compensation
- Total compensation package including base salary, bonus, and benefits
To apply for this job please visit directv.wd1.myworkdayjobs.com.
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