Director, Brand Marketing

Role Overview

Join our team in a dynamic hybrid role, offering flexibility to work remotely or from our headquarters in Watertown, MA. As a Director of Non-Personal Promotion and Digital Innovation, you will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives.

What You Will Do

Maximize success of anticipated launch of the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences, lead the development and implementation of tactical marketing plans to create a differentiated brand experience, and oversee the direction and deliverables of multiple priorities.

Why It Might Be a Fit

We are seeking a candidate that has a strong track record in product launches, demonstrated success in brand marketing, with particular emphasis on reaching and educating patients and HCPs via non personal promotion and innovative digital solutions.

Requirements

• Bachelor’s Degree required
• Minimum of 12 years in life sciences, including significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of successfully leading non-personal and digital marketing efforts in the context of US product launches
• Strong project management skills, with the ability to spearhead launch teams

Benefits

• Comprehensive benefits
• Competitive compensation packages
• Flexible work environment
• Equal-opportunity employer
• Respect for employee privacy

Tagged as: Project Management