Brand & Franchise Marketing Manager, EMEA & UK

Role Overview

The Brand & Franchise Marketing team plays a key role in bringing teams together across The Walt Disney Company EMEA, helping to drive alignment, collaboration and clarity around our brand, franchise, synergy and audience priorities. This cross-company team works closely with Disney lines of business across EMEA, as well as global teams in the US, translating global strategy into meaningful regional direction by bringing together audience insight, business performance and franchise priorities.

What You Will Do

Develop a strong understanding of selected brand and franchise priorities, becoming a trusted point of contact and guardian for those areas across the business. Use audience insights, business data and performance metrics to identify strategic challenges, opportunities and recommendations for key franchises. Create, update and share strategic overviews and frameworks that help EMEA marketing teams align behind shared priorities.

Why It Might Be a Fit

A proactive, tenacious and diplomatic approach, with the ability to build trust and influence across teams. Strong communication skills, with curiosity and a solution-focused mindset. Understanding of local markets across EMEA.

Requirements

• Experience in a marketing, brand management or franchise marketing role.
• Experience working with research, audience insights and business data, with the ability to translate insights into clear strategic recommendations.
• Experience briefing agencies and supporting media planning and implementation.
• Experience working on paid media campaigns, including execution and analysis.
• Understanding of digital marketing, YouTube marketing and content-led campaigns.
• Strong stakeholder management skills, ideally gained within a matrixed or cross-functional organisation.
• A proactive, tenacious and diplomatic approach, with the ability to build trust and influence across teams.
• Strong communication skills, with curiosity and a solution-focused mindset.
• Understanding of local markets across EMEA.
• Confident presentation skills, with the ability to deliver a clear and compelling message to a range of internal and external audiences.
• Strong organisational skills, with the ability to manage multiple priorities, deadlines and stakeholders.

Benefits

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more.
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.