Lifecycle Marketing Specialist

Role Overview

The Lifecycle Marketing Specialist will own email and SMS across our brand portfolio, building and optimising automated flows, running campaign sends, and turning our CRM into a genuine conversion, retention, and reactivation channel.

What You Will Do

The role involves building and maintaining lifecycle flows in HubSpot, planning and sending campaign emails and SMS, writing copy for emails and SMS, and tracking and reporting on lifecycle performance.

Why It Might Be a Fit

The ideal candidate will have 3 to 5+ years of experience in email/CRM/lifecycle marketing, hands-on experience building automations in HubSpot, and strong understanding of triggers, workflow logic, segmentation, and list management.

Requirements

• 3 to 5+ years in email/CRM/lifecycle marketing, in-house or agency
• Hands-on experience building automations in HubSpot (or Klaviyo, Mailchimp, etc.)
• Strong understanding of triggers, workflow logic, segmentation, and list management
• Solid copywriting skills and the ability to adapt tone across multiple brands
• Working knowledge of deliverability fundamentals (authentication, bounce handling, engagement-based sending)
• Experience and understanding of AI tools
• Comfortable with basic email design and editing templates in drag-and-drop builders; HTML/CSS familiarity is a plus

Benefits

• Work from anywhere
• A competitive salary
• A supportive and positive work environment
• Opportunities to grow and develop your career
• Opportunity to transform lives through alternative medicine