Brand Manager

Role Overview

Develop and implement brand strategy and categories, aligned with the company’s commercial objectives. Plan and execute marketing campaigns in traditional, digital, and in-store media. Manage the marketing budget and evaluate the return on investment.

What You Will Do

Coordinate with suppliers, agencies, and allied brands. Work hand-in-hand with Commercial, Operations, and Purchasing areas to ensure a coherent execution in stores. Analyze brand performance indicators (positioning, recall, sales, and conversion) and present results to management.

Why It Might Be a Fit

Proven experience in planning and executing 360° campaigns. Budget management and analysis of marketing indicators (KPIs). Knowledge of digital marketing, social media, and analytics tools.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication, or related fields.
• Minimum 4 years of experience in brand management, marketing, or trade marketing, preferably in retail or mass consumption.
• Proven experience in planning and executing 360° campaigns.
• Budget management and analysis of marketing indicators (KPIs).
• Knowledge of digital marketing, social media, and analytics tools.
• Intermediate-advanced level of proficiency in Excel and PowerPoint.
• Intermediate English (desirable).

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