Role Overview
This role makes account-based marketing and campaign execution a steady, owned discipline with one accountable person. The role has two primary pillars, account-based marketing and marketing operations, plus a supporting pillar in Revenue Operations. Each pillar has clear deliverables, so the work is visible to leadership.
What You Will Do
The role involves building and maintaining the target account list and tiers, planning and running ABM programs, building campaigns around market and regulatory deadlines, and reporting account engagement, meetings booked, opportunities created, and pipeline influenced.
Why It Might Be a Fit
The best fit is someone who can plan a program, run it with discipline, and show leaders what it produced. The role requires program ownership, analytical judgment, research synthesis, influence without authority, process discipline, data integrity, discretion, and plain communication.
Requirements
- 5+ years of professional experience, including 2+ years hands-on in B2B marketing operations, account-based marketing, demand generation, or sales operations
- Hands-on ABM or targeted-campaign experience: account selection, tiering, multi-channel outreach, and measuring engagement
- Experience executing campaigns in a marketing automation platform: segmentation, setup, QA, deployment, and performance reporting
- Experience with lead routing and handoff between Marketing and Sales, including SLA reporting
- Salesforce reporting and data skills: campaign, lead, and pipeline reports and dashboards, plus data audits and cleanup
- Experience researching markets, companies, and competitors and turning the findings into clear, actionable summaries
- Project or program management: planning, stakeholder coordination, and delivery across functions
- Strong written communication and the ability to present results to senior leaders
- Bachelor’s degree in any relevant field; an advanced degree is welcome
To apply for this job please visit dmeserve.rec.pro.ukg.net.
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