Analytics Manager – Customer (Acquisition & Retention)

Role Overview

We’re looking for an Analytics Manager – Customer to lead analytics across acquisition and retention, helping us grow and optimise our subscriber base. This role sits within the Central Analytics team and works closely with Customer, CRM, Product and Audience teams.

What You Will Do

You’ll go beyond reporting to uncover what drives acquisition, conversion, retention, and value, translating data into clear, actionable recommendations that shape business strategy.

Why It Might Be a Fit

You will own the Customer analytics pillar end-to-end, helping to managing a team of analysts and ensuring that insight is delivered consistently, at pace, and with strong commercial impact.

Requirements

• Proven experience in customer, subscription, or marketing analytics within a digital business
• Strong hands-on experience using SQL (e.g. BigQuery) to analyse large-scale behavioural datasets
• Experience leading or mentoring analysts, with the ability to manage and develop a team
• Strong experience across both acquisition and retention analytics
• Demonstrated experience designing and analysing A/B tests or experiments
• Strong understanding of customer lifecycle, churn, and lifetime value
• Excellent ability to interpret data, identify drivers of performance, and communicate insights clearly
• Strong commercial acumen and ability to connect analysis to business outcomes
• Experience working with data visualisation tools (e.g. Power BI, Tableau, Looker)
• Excellent stakeholder management and communication skills

Benefits

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics