Digital Marketing Manager

Role Overview

The Digital Marketing Manager owns AccuSourceHR’s digital demand generation engine, directing an outside marketing vendor’s execution of that work, and builds AccuSourceHR’s customer marketing program from the ground up.

What You Will Do

Set digital marketing strategy, manage paid media budget, administer HubSpot marketing automation, and support digital go-to-market activities for phased product launches.

Why It Might Be a Fit

The ideal candidate has 3–6 years of experience in digital marketing, demand generation, or growth marketing, with experience managing outside agencies or vendors, and a strong understanding of HubSpot and paid search and social platforms.

Requirements

• Minimum 3–6 years’ experience in digital marketing, demand generation, or growth marketing
• Experience managing outside agencies or vendors
• Background screening or HR tech/compliance tech industry experience strongly preferred
• Experience with HubSpot (marketing automation, email, website, dashboards)
• Working knowledge of paid search and paid social platforms (e.g., Google Ads, LinkedIn Campaign Manager)
• Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action
• Experience with A/B testing and conversion rate optimization
• Experience building segmented, lifecycle email campaigns
• Working knowledge of SEO fundamentals (keyword research, SERP tracking)
• Familiarity with Salesforce and Clay a plus
• Excellent communication and vendor management skills
• Ability to operate independently and think critically
• Detail-oriented with a focus on delivering high-quality work
• Comfortable defining process, not just following one
• Flexibility and adaptability in a fast-paced environment

Benefits

• Medical (with company contribution)
• Dental/Vision
• Employer paid Life Insurance and Long-Term Disability
• Short-Term Disability
• 401(k) (with company match)
• Paid holidays
• Paid time off (PTO)
• Sick Time
• Pet insurance
• Phone and internet stipend

Tagged as: Google Analytics, HubSpot, Salesforce