VP, Consumer Growth

Role Overview

The VP of Consumer Growth will own the future of Dockwa’s boater business, growing the consumer network to one million boaters, increasing usage, and building a membership business.

What You Will Do

The role involves owning the strategy and operating plan for growing the boater network, acquiring and activating boaters, developing channels for new consumers, and turning occasional usage into a lasting customer relationship.

Why It Might Be a Fit

The ideal candidate has experience owning a consumer product growth target, has been directly accountable for the growth and economics of a consumer subscription or membership business, and understands acquisition, conversion, retention, pricing, and lifetime value.

Requirements

• owned a consumer product growth target
• directly accountable for the growth and economics of a consumer subscription or membership business
• understands acquisition, conversion, retention, pricing, and lifetime value
• has experience growing a consumer business through partnerships, marketplaces, venues, merchants, or other established channels
• comfortable working directly with analytics and using SQL or equivalent tools
• AI-native and hands-on
• thrives with ownership