Role Overview
Design, analyze, and optimize growth marketing strategies to increase brand awareness, traffic, conversions, and other relevant events within the acquisition funnel.
What You Will Do
Design inbound marketing and lead nurturing strategies, analyze the acquisition and conversion funnel, and monitor the performance of different traffic sources and channels.
Why It Might Be a Fit
Collaborate with local and global marketing, product, and special projects teams to identify opportunities and define audiences, messaging, budgets, and experiments.
Requirements
- 4 to 6 years of experience in growth marketing, digital marketing, customer acquisition, or demand generation
- Professionals in marketing, business administration, industrial engineering, economics, business, communication, or related fields
- Specialization or additional training in Growth, Digital Marketing, Analytics, Performance, or related fields
- Experience analyzing acquisition and conversion funnels, sources, channels, and conversion rates
- Ability to analyze CPA/CPL, CAC, ROAS, CTR, CVR, and acquisition efficiency metrics
- Experience with CRM and marketing automation (HubSpot, salesforce or equivalent tools)
- Intermediate/Advanced English – Required
To apply for this job please visit jobs.ashbyhq.com.
Follow us on social media