Senior Product Marketing Manager, AI & Platform Narrative

Role Overview

As the Sr. Product Marketing Manager for AI & Platform Narrative, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign’s AI engine— Iris—and the broader Intelligent Agreement Management (IAM) platform. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution.

What You Will Do

You will maintain Iris and IAM core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market.

Why It Might Be a Fit

You will serve as the company’s primary AI narrative authority, maintaining Iris and IAM core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story.

Requirements

• 8+ years of product marketing experience in the B2B SaaS space
• Proven track record of managing high-growth products or platform portfolios
• Bachelor’s degree or equivalent practical experience
• Experience using AI as an integral part of how you work on a daily basis
• Experience with AI, agentic workflows, and enterprise software
• Experience translating complex technical concepts into clear, compelling narratives for non-technical audiences

Benefits

• Paid Time Off
• Paid Parental Leave
• Full Health Benefits Plans
• Retirement Plans
• Learning and Development
• Compassionate Care Leave