Senior Associate, Campaign Operations (CRM / Lifecycle Marketing)

Role Overview

The Senior Associate, Campaign Operations will be responsible for building, testing, and launching CRM and Lifecycle Marketing campaigns across email, push notifications, SMS, in-app messaging, and other channels using Braze and in-house tools. This role will partner closely with the Lifecycle Marketing team and Project Managers to ensure each campaign has completed all required steps prior to launch, and is delivered on time to the end-consumer, with high quality and excellent craft.

What You Will Do

The Senior Associate, Campaign Operations will be responsible for building, testing, and launching CRM and Lifecycle Marketing campaigns across email, push notifications, SMS, in-app messaging, and other channels using Braze and in-house tools. This role will own the end-to-end QA review process, build target audience segments and personalization logic, and collaborate with designers and copywriters to execute against the campaign brief.

Why It Might Be a Fit

The ideal candidate will have 3+ years of recent hands-on experience in CRM Operations, Lifecycle Marketing, Retention Marketing, or Email Marketing, executing multi-channel campaigns end-to-end. The candidate should be comfortable personally configuring audiences/segments, entry and exit criteria, triggers, decision splits, suppressions, personalization/dynamic content, testing, scheduling, and campaign deployment.

Requirements

• 3+ years of recent hands-on experience in CRM Operations, Lifecycle Marketing, Retention Marketing, or Email Marketing
• Hands-on, verifiable experience working directly inside Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or a comparable scaled ESP
• Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
• Ability to interpret data and analytics to inform decisions and optimize campaign development and quality
• Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders

Benefits

• Comprehensive benefits and perks
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation assistance
• Remote flexibility
• Stipends
• Bonus/commission