Senior Manager, B2B, Marketing Technology

Role Overview

The Marketing Technology team is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences. The B2B Marketing Technology team does this for DoorDash’s business customers, owning marketing automation, the B2B websites, and the data flows between the tools used by our marketing and sales teams.

What You Will Do

You will own the B2B marketing technology stack, set web and information architecture, define attribution priorities, close data gaps, and redesign our B2B marketing system architecture, building automations yourself when needed. You will lead the B2B MarTech team and partner with B2B Marketing, Go-to-Market Technology, Sales and Operations, Product, Engineering, and Data to set the long-term B2B marketing technology roadmap.

Why It Might Be a Fit

You will have experience designing a marketing data model, setting attribution and data quality priorities, and owning a B2B marketing website’s architecture and improving conversion through experimentation. You will also have a track record of turning marketing requirements into technical specifications with Product and Engineering, and of influencing senior stakeholders without authority by explaining tradeoffs clearly.

Requirements

• 8+ years in B2B marketing technology, marketing operations, or revenue operations, including 2+ years managing people across technical and operations roles.
• Deep expertise with an enterprise marketing automation platform (such as HubSpot, Marketo, or Pardot) and Salesforce, and a strong technical understanding of how marketing systems connect: APIs, webhooks, data warehouses, CMS, and tag management.
• Experience designing a marketing data model (objects, fields, lifecycle and lead status, deduplication) and setting attribution and data quality priorities.
• Experience owning a B2B marketing website’s architecture and improving conversion through experimentation.
• Experience selecting and managing B2B marketing and sales tools (such as 6sense, ZoomInfo, Clay, or Chili Piper), including vendor and agency relationships and build, buy, or retire decisions.
• A track record of turning marketing requirements into technical specifications with Product and Engineering, and of influencing senior stakeholders without authority by explaining tradeoffs clearly.
• A bachelor’s degree or equivalent practical experience.

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off
• Paid sick leave
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• Mental health program

Tagged as: HubSpot, Marketo, Pardot, Salesforce, ZoomInfo