Marketing Automation Specialist

Role Overview

Build, maintain and optimize marketing automation workflows, audience journeys, lead scoring and campaign automation set-ups to enable scalable, compliant and measurable demand generation across markets and channels.

What You Will Do

Build, configure and maintain marketing automation workflows, nurture programs, email journeys, forms, landing pages, triggers and automated campaign logic in Salesforce Account Engagement (Pardot), Marketing Cloud Next and HubSpot.

Why It Might Be a Fit

Proven hands-on experience in marketing automation and CRM-enabled marketing, with a track record of building automation and lead scoring programs from zero.

Requirements

• Proven hands-on experience in marketing automation and CRM-enabled marketing
• Deep working knowledge of Salesforce Account Engagement (Pardot), Salesforce CRM, Marketing Account Engagement and HubSpot
• Bachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Marketing Technology, Communications, Business Administration, Data, Media or related field
• Marketing automation, CRM or campaign platform certification is an advantage
• Strong practical experience with marketing automation platforms, CRM-enabled campaigns, forms, landing pages, email journeys, triggers and nurture workflows
• Good understanding of audience segmentation, consent management, personalization, lead capture, lead scoring inputs, lifecycle stages and CRM handover logic
• Practical experience with campaign tracking, tagging, naming conventions, data quality checks, reporting handover and marketing performance inputs
• Ability to translate campaign and journey requirements into clear automation logic, workflow steps, testing plans and operational handovers
• Strong attention to detail in QA, testing, data logic, links, forms, rendering, triggers, approvals, naming, version control and CRM sync
• Structured way of working with ability to manage multiple automation requests, dependencies, deadlines and stakeholder feedback in parallel
• Fluent business English required. Additional market languages are an advantage depending on scope

Benefits

• Health insurance
• Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
• Flexible schedule
• Remote working days