Demand Generation Lead

Role Overview

As Demand Generation Lead, you will partner with marketing, product, sales, and customer success teams to turn Dovetail’s strongest product stories, customer proof, and account signals into qualified enterprise pipeline. You’ll own targeted demand programs for new and existing enterprise customers, from audience and offer through to campaign, sales follow-up, and reporting.

What You Will Do

You’ll own the enterprise demand plan, build integrated campaigns, run account-based marketing programs, create expansion demand, and work inside the sales motion. You’ll also build, measure, and scale an AI-powered demand engine.

Why It Might Be a Fit

We’re looking for a senior individual contributor with a high creative and commercial bar, AI fluency, and experience in B2B SaaS demand generation, account-based marketing, or growth. You should be able to drive to clear outcomes in ambiguity and have a bias to action.

Requirements

• Taste. A high creative and commercial bar.
• AI fluency as craft.
• A systems and tooling builder.
• Enterprise pipeline ownership.
• Strong account-based marketing fundamentals.
• Hands-on in the weeds.
• Commercial fluency.
• A strong cross-functional collaborator across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth.
• Bias to action.

Benefits

• Equity for everyone.
• Competitive base salary plus options.
• A place to do your best work, wherever you are.
• Built in connection.
• Learn and thrive.
• Time to recharge.
• Four weeks from anywhere.
• Generous parental leave.
• Four weeks at four years.
• Stellar US benefits.