Brand Manager- RX

Role Overview

We are seeking a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy’s in the country’s branded markets. The role involves developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders.

What You Will Do

Responsibilities include developing and implementing marketing strategies, managing budgets, adhering to positioning strategies, and complying with country regulations to achieve objectives of increasing market share and brand performance.

Why It Might Be a Fit

The ideal candidate will have business acumen, advanced capabilities of marketing and digital tools, and leadership skills. They will be able to interpret market data, gain marketing insights, and lead cross-functional projects.

Requirements

• Degree in Marketing/Science/Finance/Business Administration
• 2+ years in BM (Brand Management) role with experience into any of CNS/ Gastro specialties / CVD portfolios
• Business acumen, advanced capabilities of marketing and digital tools
• Knowledge of Marketing code and Act 101 with regards to advertising of medicines
• Ability to interpret market data and gain marketing insights from various resources
• Ability to lead cross-functional projects
• Leadership skills and a team worker
• Good analytical, presentation and negotiation skills
• Understanding how to use channels and tools influencing consumer funnel
• Understanding of the principles of effective communication in the Digital space
• Understanding of KPIs of Digital tools (clicks, impressions, views)
• Knowledge of therapy, market and competitors to create differentiated brand communication
• Experience in launching an originator drug (not mandatory)

Benefits

• Joining & relocation support
• Family support (Maternity & Paternity benefits)
• Learning and development opportunities
• Medical coverage for yourself and your family
• Life coverage for yourself