Marketing Manager | Rx Marketing CoE – Emerging Markets

Role Overview

The Marketing Manager will be responsible for understanding customer needs and insights, building brand architecture, and driving growth projects to ensure sustainable brand growth. The role will also involve portfolio maximization, cost optimization, and new product ideation.

What You Will Do

The Marketing Manager will own end-to-end ownership of managing Life cycle, drive growth projects, and support country teams to evaluate and classify the product portfolio. They will also assess promotional effectiveness, drive cost optimization, and ensure adherence to brand plan process.

Why It Might Be a Fit

The ideal candidate will have a good understanding of consumer communication, packaging, and media to ensure excellence in consumer-led brand growth. They should have a sound understanding of product management, process, customer journey, and insights, and be able to think creatively and communicate the brand value proposition effectively.

Requirements

• 5-6 years of experience including Sales and Marketing
• MBA from reputed institute
• Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product – Ideation to Launch is preferred
• Experience running successful projects including marketing campaigns
• Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns
• Ability to think creatively and communicate the brand value proposition effectively

Benefits

• Joining & relocation support
• Family support (Maternity & Paternity benefits)
• Learning and development opportunities
• Medical coverage for yourself and your family
• Life coverage for yourself