Product Marketing Manager – Contractor

Role Overview

Empower the global quality of life by helping customers make energy affordable and accessible. Develop and execute effective, data-driven marketing strategies to result in pipeline and ARR growth for the Minerals and Adjacent Markets segment.

What You Will Do

Develop clear product positioning and messaging, plan and run go-to-market launches, build and maintain sales enablement materials, create content supporting demand-generation campaigns, and take a metrics-driven approach to inform messaging and content success.

Why It Might Be a Fit

You will own product marketing for the Minerals and Adjacent Markets segment, keeping segment positioning, GTM launches, sales enablement, and demand-generation content on track with no gap in coverage. You’ll develop and execute effective, data-driven marketing strategies that result in pipeline and ARR growth for the segment.

Requirements

• 2–4 years’ experience in product marketing or equivalent practical experience
• Proven track record of leading go-to-market (GTM) launches from strategy through execution
• Experience working in B2B SaaS
• Excellent storytelling, messaging, and writing skills
• Ability to effectively communicate and build relationships with sales, product, marketing, and customer success teams
• Can quickly grasp technical concepts and translate them into compelling customer value propositions
• Understands the demand engine and how to activate content across channels to achieve GTM goals
• Leverages marketing metrics to inform content strategy and measure launch success
• Proven ability to manage multiple projects and deliver results within deadlines
• Creates thought-provoking content and understands the buyer journey
• Comfortable tracking and reporting on key PMM metrics (pipeline, ARR impact, content performance)