Digital Marketing Specialist

Role Overview

The Digital Marketing Campaigns Manager is responsible for developing and executing integrated digital marketing campaigns that create awareness, generate qualified leads, accelerate opportunities through the sales funnel, and support revenue growth across automotive, aerospace, defense, industrial, and academic markets.

What You Will Do

Develop annual and quarterly marketing audience-specific campaign plans, develop and execute integrated campaigns across email, social media, digital advertising, webinars, trade shows, and content marketing, and utilize AI tools to improve campaign development and content creation.

Why It Might Be a Fit

Success in this role requires curiosity and a willingness to learn complex engineering concepts and technologies, strong project management and organizational skills, excellent written and verbal communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Requirements

• 3-5+ years of digital marketing experience within a B2B technology company
• Bachelor’s degree in marketing, communications, advertising, business, or related field
• Experience with CRM and marketing automation platforms
• Experience planning, executing, and optimizing paid social media campaigns
• Experience managing multiple marketing projects simultaneously
• Experience using analytics tools such as Google Analytics, Power BI, and LinkedIn Campaign Manager

Benefits

• Competitive benefits