Marketing Manager

Role Overview

As a Marketing Manager, you will be responsible for our marketing roadmap, implement it, and coordinate all marketing activities in the absence of our marketing leader. You will work closely with our Chief Revenue Officer to decide what the market hears, why it should be interested, and how qualified conversations for the sales team can be created.

What You Will Do

You will be responsible for the implementation of the marketing strategy and the annual plan, translating corporate goals into a cohesive story across brand, communication, demand generation, and product marketing, and contributing directly to sales growth.

Why It Might Be a Fit

You will bring with you Verhandlungssicheres Deutsch und Englisch in Wort und Schrift (mindestens C1) sowie ausgeprägte Stärke in der Content-Erstellung in beiden Sprachen.

Requirements

• Verhandlungssicheres Deutsch und Englisch in Wort und Schrift (mindestens C1)
• ausgeprägte Stärke in der Content-Erstellung in beiden Sprachen
• at least four years of experience in B2B SaaS marketing
• demonstrated experience in building a demand generation machine that generates measurable and attributable pipeline for a sales team
• demonstrated experience in email marketing and developing customer-oriented content within digital marketing strategies
• profound knowledge in positioning and messaging, both for technical target groups with longer, well-considered purchase decisions as well as for end consumers
• experience in managing a marketing budget and reporting expenses and return on investment to the management
• hands-on mentality, high diligence, and the ability to manage multiple tasks in parallel in a company where the marketing infrastructure is further developed and not for every task a large team or specialized experts are available
• secure handling of common marketing, design, social media, and website tools (Webflow), including a CRM (ideally HubSpot), as well as web analytics

Benefits

• central role in the commercial reorientation of DSwiss with direct influence on growth, positioning, and market handling
• close collaboration with the Chief Revenue Officer, management, and Product and Customer Success – with short decision-making paths
• established, trustworthy Swiss platform with long-standing customer relationships and clear added value for regulated and security-conscious organizations
• 30 vacation days, flexible working hours, and a hybrid work model with a central office in Zurich
• international, ambitious team and much room to shape processes and procedures

Tagged as: HubSpot, Pipeline Management