Senior Partner Marketing Manager

Role Overview

DTN is seeking a strategic, results-driven Senior Partner Marketing Manager to lead the marketing strategy and execution for our partner ecosystem, including technology alliances, resellers, system integrators (SIs), and strategic distribution partners.

What You Will Do

Develop and execute integrated partner marketing strategies aligned with DTN’s go-to-market priorities, partner tiers, and commercial objectives. Build joint go-to-market playbooks with strategic technology alliances and system integrator partners, including messaging frameworks, campaign briefs, and launch plans.

Why It Might Be a Fit

The ideal candidate combines strategic thinking with a hands-on approach to execution, with experience developing SaaS partner ecosystems, managing Market Development Funds (MDF), and creating compelling co-branded marketing materials.

Requirements

• 7+ years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing.
• Demonstrated success building and scaling partner marketing programs that generate measurable pipeline within a $100M+ B2B software or data business.
• Strong understanding of partner and channel ecosystems, including resellers, value-added resellers (VARs), system integrators, global system integrators (GSIs), and technology alliances.
• Experience developing SaaS partner ecosystems, including relationships with Amazon Web Services (AWS) and other major technology partners, as well as migration-focused marketing campaigns.
• Proven experience managing Market Development Funds (MDF), including budgeting, co-op fund administration, and ROI measurement.
• Excellent written communication and content development skills, with experience creating compelling co-branded marketing materials and partner-facing collateral.
• Hands-on experience using Salesforce for pipeline management, HubSpot for campaign execution, and partner portal platforms.
• Strong analytical capabilities, including dashboard development, funnel analysis, pipeline attribution, and communicating performance insights to senior leadership.
• Strategic thinking and the ability to connect partner marketing initiatives to measurable business outcomes.
• A builder mentality, with the ability to create structure, develop processes, and execute effectively in a high-growth environment.
• Exceptional collaboration, influencing, and relationship-building skills, with the ability to establish strong partnerships across internal teams and external organizations.
• Strong organizational skills and the ability to manage multiple programs simultaneously, execute with urgency, and consistently deliver on commitments.
• Data-driven decision-making skills, with a commitment to accurate reporting and continuous program improvement.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)

Tagged as: Data Analysis, HubSpot, Pipeline Management, Salesforce