Senior Digital Sales Enablement Lead

Role Overview

The Senior Digital Sales Enablement Lead will partner with the Sales Enablement Manager to develop and deliver customer-led, insight-driven digital media propositions that accelerate commercial growth. The role will lead the development and go-to-market delivery of propositions across digital channels only, translating customer and advertiser needs into scalable solutions that create value for Tesco, clients and customers.

What You Will Do

The Senior Digital Sales Enablement Lead will own the development of insight-led, customer-first propositions across digital media channels, shape and grow the digital proposition roadmap, provide clear direction and coaching to junior team members, and lead the strategic planning and continuous optimisation of digital seasonal campaigns and customer-led digital propositions.

Why It Might Be a Fit

The ideal candidate will have significant digital media planning, marketing or sales enablement experience, with a strong understanding of digital media propositions and marketing communications. They will be able to lead multiple complex workstreams, balance competing priorities and align stakeholders in a fast-paced environment.

Requirements

• Proven experience leading complex, cross-functional projects involving multiple senior stakeholders
• Strong programme and project leadership capability, including the design of governance and processes that improve pace, quality and efficiency
• Strong commercial acumen, with the ability to assess value, prioritise opportunities and influence investment decisions
• Significant digital media planning, marketing or sales enablement experience, with a strong understanding of digital media propositions and marketing communications
• Demonstrated ability to lead multiple complex workstreams, balance competing priorities and align stakeholders in a fast-paced environment
• Sound judgement and composure under pressure, with a consistent record of meeting critical deadlines and maintaining delivery standards
• Credible stakeholder leadership, with experience managing senior client or partner relationships and influencing decisions without direct authority
• Strong knowledge of digital retail media or a related digital advertising sector, combined with a clear commitment to customer-first decision-making
• Proven ability to use data and insight to shape commercially compelling digital media solutions and create persuasive go-to-market narratives
• An inclusive and highly effective collaborator who creates clarity, builds alignment and mobilises cross-functional teams to deliver outcomes
• Excellent written, verbal and presentation skills, with the confidence to communicate complex ideas clearly to senior audiences
• Strong planning and prioritisation skills, with the ability to create structure, anticipate risks and maintain momentum across parallel initiatives
• A strategic and creative problem-solver who challenges constructively, identifies opportunities and converts ideas into practical action
• Results-oriented, self-directed and accountable, with a strong focus on commercial impact and continuous improvement

Benefits

• Comprehensive rewards package
• Flexible working hours
• Birthday off
• Investment in cutting-edge technology
• Nimble, small-business feel
• Diversity and inclusion initiatives