Product Marketing Director – Zelle

Product Marketing Director responsible for expanding Zelle beyond person-to-person money movement into everyday payments, with a focus on small and mid-sized businesses and broader merchant acceptance.

Requirements

• Own the go-to-market strategy for expanding Zelle into corporate biller and omni-channel merchant use cases
• Define priority segments, verticals, and partner pathways to scale adoption through financial institutions and platform partners
• Build and operationalize repeatable go-to-market frameworks
• Develop clear and differentiated messaging
• Partner with Product and Partnerships to ensure roadmap priorities align with market demand and unlock scalable adoption opportunities
• Lead end-to-end launch execution
• Establish and track KPIs across merchant acquisition, activation, transaction volume, and retention
• Create a continuous cycle of testing, measurement, and optimization
• Act as the central connector across Product, Marketing, Sales, and external partners
• Enable financial institutions with scalable marketing frameworks and tools to drive adoption
• Partner with Risk, Compliance, and Communications to ensure messaging is accurate, compliant, and reinforces trust in business use cases
• Inform resource allocation by identifying the highest impact growth levers and aligning investment to performance outcomes
• Supports the company’s commitment to protect the integrity and confidentiality of systems and data

Benefits

• Competitive medical, dental, and vision plans
• 401(k) Retirement Plan with 100% Company Safe Harbor Match
• Flexible Time Off for Exempt employees and generous PTO for Non-Exempt employees
• 11 paid company holidays and a paid volunteer day
• 12 weeks of Paid Parental Leave
• Maven Family Planning for support through parenting journey
• Additional benefits and perks