Senior Director, Product Marketing – Zelle

Role Overview

This role leads product marketing for Zelle end to end, with accountability for the strategy, standards, operating model, and commercialization approach that connect customer and market insight to product strategy, positioning, launch, partner activation, adoption, and ongoing optimization across the Zelle portfolio.

What You Will Do

You will serve as the senior product marketing partner to Product and lead the product marketing function for Zelle, creating a consistent, repeatable approach across core capabilities and expansion use cases.

Why It Might Be a Fit

You will shape clear, consistent positioning and prioritization across Zelle, establish strong product marketing practices, and ensure teams move from market understanding through commercialization with clear ownership, measurable outcomes, and continuous learning.

Requirements

• Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• Typically 15 or more years of experience in marketing, communications, or related field.
• Strong executive communication and influence skills, with the ability to lead effectively across highly matrixed and ambiguous environments.
• Track record of building repeatable go-to-market approaches and driving measurable outcomes such as partner adoption, activation, usage, transaction growth, or retention.
• Experience leading product marketing teams and creating clarity, consistency, and accountability across multiple priorities.
• Proven ability to serve as a senior strategic partner to Product leadership and influence product strategy, roadmap decisions, and prioritization through customer, market, competitive, and partner insight.
• Deep experience leading end-to-end product marketing—from market and customer insight through positioning, product influence, commercialization, launch, adoption, and optimization.
• Demonstrated experience leading product marketing across a portfolio or multiple product lines, including setting strategy, priorities, operating practices, and standards for the function.

Benefits

• Healthcare Coverage
• 401(k) Retirement Plan
• Paid Time Off
• 12 weeks of Paid Parental Leave
• Maven Family Planning
• Paid volunteer day
• 11 paid company holidays