Role Overview
Own and drive EC-Council’s global digital acquisition strategy for certification buyers, ensuring effective channel utilisation, optimal marketing spend, and measurable business outcomes.
What You Will Do
Plan and grow pipeline, make performance measurable, and lead the engine.
Why It Might Be a Fit
Required qualifications and skills include hands-on expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager, strong analytics and dashboarding, and experience leading a team and agencies against KPIs.
Requirements
- Hands on expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager across markets.
- Media planning and paid budget ownership of USD 2M+ a year, with cost per SQL or CAC gains you can explain by baseline and attribution method.
- Strong analytics and dashboarding: GA4, GTM, Power BI, and advanced Excel.
- Gen AI fluency for creative production, analysis, and reporting.
- Integration skills: Zapier, ETL, Salesforce funnel reporting, and offline conversion setup.
- Experience leading a team and agencies against KPIs.
To apply for this job please visit linkedin.com.
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