Role Overview
The Demand Generation Coordinator turns mid- and bottom-funnel marketing strategies into executed campaigns that support pipeline growth, customer retention, and expansion. This role focuses primarily on webinar execution in BigMarker and on coordinating trade shows and events in partnership with our centralized events team.
What You Will Do
Own the day-to-day execution of approximately 4–5 owned webinars per month, including timelines, speaker coordination, registration setup, promotion, testing, live-event logistics, and follow-up. Plus additional ad hoc 3rd party webinars.
Why It Might Be a Fit
The right person can understand a campaign’s goals, build a clear execution plan, coordinate the people and tools involved, and independently move the work from strategy to launch.
Requirements
- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
- B2B marketing experience that demonstrates the ability to independently execute campaigns or events from planning through follow-up.
- Strong project management skills and a track record of balancing competing priorities in a fast-paced environment.
- Confidence working in technical marketing tools; experience with BigMarker, Marketo, Asana, and Salesforce is especially valuable.
- Ability to learn complex industries, distinguish among multiple products and ICPs, and translate campaign strategy into accurate execution.
- Excellent communication, stakeholder coordination, and attention to detail.
- A proactive approach: you can clarify what needs to happen, solve problems, and keep projects moving without waiting for step-by-step direction.
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) matching
- Paid time off
- Paid holidays
To apply for this job please visit ecisolutions.hrmdirect.com.
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