Role Overview
The Performance Marketing Manager will own demand capture across retail media, search, programmatic, and social, including budget forecasting, channel allocation, and pacing. The role requires a hybrid schedule, with in-office work required on Wednesdays and Thursdays from the Toronto office to support collaboration, and flexibility to work remotely for the remainder of the week.
What You Will Do
The Performance Marketing Manager will lead our creative testing and analytics practice to diagnose creative fatigue early and identify what’s driving performance across hook, format, messaging theme, and production style, then translate that into a rolling refresh plan. The role will also drive incrementality with MMM outputs and testing to understand true media effectiveness beyond platform-reported ROAS, and use that understanding to guide budget and channel decisions.
Why It Might Be a Fit
The Performance Marketing Manager will be responsible for managing day-to-day performance and output quality across agency partners, ensuring scope, deliverables, and results stay aligned to plan. The role requires a bias for action and rapid learning through agile testing (for example, A/B tests) that provide rich insights and identify future opportunities for growth or improvement.
Requirements
- 5-7 years of experience in performance or digital marketing
- Direct experience with creative testing, analytics tools (GA4, Tableau, Data Studio, or equivalent), and A/B testing or CRO strategies
- Strong business acumen and analytical rigour, including working familiarity with incrementality testing and marketing mix modelling
- Hands-on experience on Meta, TikTok, Google, and Reddit
- Retail media expertise on platforms such as Amazon Advertising or Walmart Connect considered an asset
Benefits
- Medical, dental and vision plans
- Life, long-term disability, flexible spending and health savings accounts
- Accrued paid time off
- Paid Holidays (10 for Ontario, 11 for British Columbia)
- RRSP retirement benefits
To apply for this job please visit linkedin.com.
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