Brand Manager

Role Overview

As Brand Manager, you will help shape the future of the edding brand, strengthening its relevance, distinctiveness and impact across international markets, channels and consumer touchpoints.

What You Will Do

You will translate brand strategy and consumer insights into compelling marketing initiatives, develop creative concepts, and drive them from idea to execution.

Why It Might Be a Fit

You will collaborate closely with colleagues across markets and functions to develop integrated marketing initiatives that strengthen brand relevance and support business growth.

Requirements

• Several years of experience in Brand Management, Consumer Marketing or Strategic Marketing, ideally within branded consumer goods or FMCG
• Strong understanding of brand strategy, consumer behaviour and marketing effectiveness
• Creative thinker with strong storytelling capabilities
• International mindset and experience working across different markets
• Hands-on, proactive mindset and strong sense of ownership
• Analytical mindset, with ability to use consumer insights, market data and marketing KPIs to identify opportunities and improve performance
• Strong curiosity for contemporary culture, consumer trends and emerging behaviours
• Fluency in German and English, both written and spoken
• Experience using AI-powered tools to enhance consumer insights, content development, ideation, communication planning and marketing effectiveness

Benefits

• Profit-for company driven by the desire to focus on ecological and social sustainability
• Appreciative, diverse, innovative, and open corporate culture
• Flat hierarchies and varied, responsible tasks with individual scope for decision-making
• Healthcare offerings and JobRad leasing
• Subsidy for public transport/Germany ticket
• 30 days of vacation, capital-forming benefits, and a company pension plan