Marketing Manager – Student Acquisition

Role Overview

We are seeking a dynamic and results-oriented Marketing Manager to lead and execute strategic marketing initiatives that drive student enrollment, strengthen our district’s brand, and showcase the educational opportunities available to students and families.

What You Will Do

Develop and oversee integrated marketing strategies supporting both traditional brick-and-mortar schools and online learning programs. Lead enrollment marketing strategy, drive lead generation and family engagement, manage digital marketing and advertising, promote schools and educational programs, optimize the enrollment journey, and strengthen brand awareness and community connections.

Why It Might Be a Fit

The ideal candidate is a creative, hands-on, yet analytical marketing leader who understands how to identify target audiences, develop compelling campaigns, manage marketing performance, and turn prospective-student interest into actual enrollment.

Requirements

• Marketing and lead-gen experience with a K-2 Charter School or equivalent.
• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• Three to five years of progressively responsible experience in marketing, digital advertising, lead generation, enrollment marketing, or a related field.
• Demonstrated success developing and managing marketing campaigns that generate leads, improve conversion rates, and achieve measurable results.
• Strong understanding of digital marketing strategies, including paid search, paid social, SEO, email marketing, website optimization, and campaign analytics.
• Experience with audience segmentation, landing pages, lead capture forms, and lead nurturing campaigns.
• Proficiency with CRM platforms, marketing automation tools, analytics platforms, and performance reporting dashboards.
• Excellent written and verbal communication skills, including the ability to create compelling, audience-focused marketing content.
• Strong analytical, organizational, project management, and problem-solving skills.
• Ability to manage multiple projects, campaigns, deadlines, and stakeholder relationships.
• A results-oriented mindset with the ability to translate data into actionable marketing strategies.
• Commitment to educational excellence and equitable access to educational opportunities.