Lead Communications & Marketing Manager

Role Overview

The Lead Communications & Marketing Manager will lead communications and marketing for Digital Academy, shaping how GovTech officers, managers, and Practice Leads are reached, engaged, and influenced. The role requires someone who understands audiences, uses data to drive decisions, and can turn complex capability development concepts into compelling messages and campaigns.

What You Will Do

The Lead Communications & Marketing Manager will set communications strategy, own Digital Academy’s messaging, positioning, campaigns, and communications roadmap. They will work closely with Product, Design, Partnerships, and leadership to drive awareness, adoption, and engagement across Digital Academy’s products and services.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in communications, marketing, growth marketing, or related roles, including experience leading campaigns or communications strategy. They will have a proven track record of driving measurable audience engagement, product adoption, or behaviour change.

Requirements

• 8+ years of experience in communications, marketing, growth marketing or related roles
• Proven track record of driving measurable audience engagement, product adoption or behaviour change
• Strong storytelling, writing and ability to simplify complex ideas for different audiences
• Experience with digital marketing, audience segmentation, campaign experimentation and analytics
• Comfortable using AI tools, automation and modern marketing platforms to improve effectiveness
• Strong stakeholder management, creative judgement and ability to influence without authority
• Independent, resourceful and comfortable building new approaches rather than relying on traditional communications playbooks

Benefits

• Leave benefits to meet your work-life needs
• Employee wellness programs
• Flexible work arrangements
• Market-competitive suite of perks