Digital and Demand Generation Marketing Manager

Role Overview

EDO is hiring a Digital and Demand Generation Marketing Manager to own the engine that turns our content, data, and product launches into pipeline. This is a high-autonomy role, not a support function. You will run demand generation end to end across ABM, HubSpot automation, email, paid, social, and web, with a particular focus on a growing motion of smaller, faster product deals that need a scalable, automated funnel rather than a hand-built enterprise sale.

What You Will Do

Design and run the funnel for EDO’s product-led deals, from target account selection to sales-ready opportunity. Build ABM programs, nurture tracks, and automated plays that scale without a salesperson touching every account, and own funnel metrics jointly with Sales.

Why It Might Be a Fit

We are looking for a self-directed growth marketer who can take inputs, brief strategically, move fast, make decisions, and continuously optimize – delivering strong work and results with minimal oversight.

Requirements

• 5-10+ years in B2B marketing with hands-on ownership of demand generation, ABM, or growth marketing in Adtech, Martech, B2B SaaS, or media.
• Demonstrated track record of driving scalable growth within fast-paced, high-growth startup environments.
• Expert-level HubSpot (Marketing Hub and CMS): you have built workflows, lead scoring, and reporting from scratch, not just run sends.
• A track record building a scalable funnel for mid-market or velocity deals, with conversion numbers to show for it.
• Working fluency with LinkedIn Ads, Google Ads, ABM platforms, and Google Analytics, enough to direct and audit specialists.
• A strong writer and editor who can turn a rough idea into a tight brief and a contractor’s draft into publishable copy.
• AI-native: AI is already built into how you work, and you can walk us through your actual workflows.
• Experience managing contractors, freelancers, or junior team members, including giving direct feedback on quality.
• Bias for action: you prioritize on your own, ship at 80% and improve from there, and raise blockers the day you hit them.

Benefits

• Mid-stage equity
• Competitive salary
• Flexible Time Off
• Medical, dental, and vision coverage
• 401(k) plan
• FSA
• HSA
• Commuter Benefits
• Employee meals, snacks, and more