Digital Marketing Supervisor

Role Overview

The Digital Marketing Supervisor supports the Digital Marketing Manager in planning and executing media and digital marketing activities in China across The Macallan, Highland Park, and The Glenrothes.

What You Will Do

The role helps maintain quality and governance across media buying, paid social, KOL buying and management, and integrated paid campaign delivery across WeChat, Weibo, Xiaohongshu (RED), Douyin, and other relevant media platforms.

Why It Might Be a Fit

Success is measured by effective and compliant paid media and paid social execution, disciplined agency and budget management, strong campaign optimization, and the ability to connect paid activity with performance marketing, e-Commerce, and CRM objectives.

Requirements

• Relevant experience in digital marketing, content marketing, media, social media or a related area
• Strong understanding of the China digital media and paid social landscape
• Hands-on paid media knowledge across WeChat, Weibo, Xiaohongshu (RED), and Douyin
• Practical experience in media buying coordination and KOL/KOC selection, buying, content management, and performance review
• Working knowledge of performance marketing, audience targeting, conversion journeys, measurement, and optimization
• Ability to connect digital and social activity with e-Commerce and CRM objectives and customer journeys
• Strong judgement in paid campaign assets, media formats, and content quality control
• Familiarity with emerging media platforms, digital trends, and key market players
• Business sense, attention to detail, innovative thinking, and a data-driven mindset
• Strong project management skills and hands-on experience in digital campaign, paid media, and paid social execution

Benefits

• 15 days annual leave
• 4 Giving More volunteer days
• Invest in your future – additional provident fund
• Private medical insurance
• 24/7 support for you and your loved ones to counselling, life coaching, and information on financial, mental, and physical wellbeing
• Experience our exceptional brands with a generous annual product allowance
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity, and adoption leave, and up to five paid carers leave days a year