Manager, Marketing Technology & Automation

Role Overview

As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA’s marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies.

What You Will Do

Build and optimize automated customer journeys, design lifecycle workflows, manage campaign automation and personalization strategies, develop segmentation frameworks, implement behavioral and lifecycle triggers, support AI-driven personalization strategies, and maintain platform documentation, governance, and standards.

Why It Might Be a Fit

Experience with marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar, hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies, experience building automated customer journeys, lifecycle campaigns, and personalized communications, and strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1 channels
• Experience designing audience segmentation, trigger-based communications, and personalization strategies
• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions
• Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts