Role Overview
The Director of Product Marketing will lead the marketing strategy for the Academic Year Abroad portfolio, translating global direction into locally relevant plans in partnership with markets. This role requires someone who can toggle effortlessly between instinct and analysis, brief like a strategist, and think like a storyteller.
What You Will Do
The Director of Product Marketing will establish and nurture partnerships with Product Heads and Central Creative Studio, lead all product marketing efforts, build and foster collaboration with markets, sales, and central teams, and drive positioning & messaging.
Why It Might Be a Fit
The ideal candidate will have 8-12 years of experience in product marketing, brand, or GTM, strong international experience, exceptional collaboration and networking skills, and the ability to write and present strategic briefs.
Requirements
- 8-12 years of experience in product marketing, brand, or GTM
- Strong international experience
- Exceptional collaboration and networking skills
- Strong presentation, communication, and storytelling abilities
- Experience designing and managing GTM plans at global scale
- Expertise in customer research and competitive intelligence leadership
- Proven ability to develop compelling, differentiated value propositions
- Demonstrated ability to improve end-to-end customer journeys
- Channel literacy across paid, organic, SEO, social, and CRM
- A deep understanding of emerging communication, media consumption, marketing, and cultural trends
- Comfortable operating in fast changing, ambiguous environments
- A sharp eye for outstanding creative
Benefits
- Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
- Free use of EF Hello: a premium Language Learning App
- Tuition Reimbursement for continued Education
- Referral Bonus for all referred staff hires (equivalent for 500 USD)
- Discounts with our global hotel and travel partners
- 15% off our on-site Kita
- Swiss Travel Halb-tax reimbursement
To apply for this job please visit fa-evad-saasfaprod1.fa.ocs.oraclecloud.com.
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