Senior Analyst Marketing Analytics

Role Overview

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders.

What You Will Do

Own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. Analyze paid search performance metrics to maximize ROAS, investigate performance fluctuations or flag conversion anomalies, and develop, automate, and maintain dashboards and recurring performance reports.

Why It Might Be a Fit

We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders.

Requirements

• Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards
• Analyze paid search performance metrics to maximize ROAS
• Develop, automate, and maintain dashboards and recurring performance reports
• Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI
• Translate complex data into clear, actionable insights and executive-ready recommendations

Benefits

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth
• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement