Role Overview
Lead the technical and analytical marketing vanguard, restructuring CRM data and building a Customer Data Platform (CDP) to improve analysis, segmentation, and personalization of the customer experience.
What You Will Do
Integrate marketing, CRM, and business area data, develop data models and dashboards, harmonize customer identification rules, and lead the design and implementation of the CDP.
Why It Might Be a Fit
Translate commercial needs into data solutions with measurable success criteria, define data documentation, governance, and norms, and develop solutions for attribution, forecasting, experimentation, and Machine Learning.
Requirements
- Proven experience in a senior Data Engineering, Analytics Engineering, Marketing Data or equivalent function
- SQL and Python mastery for data transformation, validation, and analysis
- Experience with ETL/ELT processes, data warehouses, data modeling, and pipeline orchestration and monitoring
- Experience in developing BI models, dashboards, and data sets for autonomous analysis by business teams
- Applied knowledge of statistics, experimentation, and Machine Learning
- Experience with CRM data, customer identification, consent management, data governance, and audience activation
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