Senior Manager – Brand & GTM

Role Overview

As a Senior Manager – Brand & GTM, you will be instrumental in executing and scaling our brand vision while leading go-to-market strategies across platforms, channels, and student touchpoints.

What You Will Do

You will drive integrated brand campaigns, GTM planning, content initiatives, and ATL/BTL activations to build awareness, drive student engagement, and reinforce the reputation of our partner universities in India.

Why It Might Be a Fit

You’ll collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure that our brand narrative is consistent, compelling, and effectively brought to market.

Requirements

• 6+ years in brand, marketing, GTM, or creative roles — ideally in education, youth brands, or omni-channel businesses targeting Gen Z audiences.
• First-hand experience in launching products/programs in the Indian market with strong GTM planning and execution.
• Proven experience managing brand campaigns across ATL, BTL, and digital.
• Demonstrated ability to lead integrated campaigns from strategy through execution and optimization.
• Strong hold over cross-functional collaboration, project management, and strategic thinking.
• Experience in leading website development and digital brand platforms.
• Exceptional creative judgment, stakeholder leadership, and analytical thinking skills.
• Experience managing a small team is a strong plus.