Growth Marketing Lead

Role Overview

We’re looking for a Growth Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. The successful candidate will be responsible for identifying, testing and scaling new ways to acquire customers, whether through ASO, SEO, referrals, partnerships, content or channels we haven’t explored yet.

What You Will Do

You’ll own key marketing activities across CRM, product launches, website content and communications. Your success will be measured by how many additional customers you help Emma acquire organically, not how many marketing campaigns you launch.

Why It Might Be a Fit

We’re looking for someone entrepreneurial, analytical and hands-on who is obsessed with growth, constantly experiments and takes full ownership of results.

Requirements

• 3+ years of experience in growth marketing, organic acquisition or a related role, ideally within a consumer app or high-growth technology company.
• A proven track record of independently driving measurable organic customer acquisition.
• Hands-on experience with at least one major organic growth channel, such as ASO, SEO, referrals or product-led growth.
• An analytical and experimental mindset, with the ability to identify opportunities, formulate hypotheses and measure results.
• An entrepreneurial approach: comfortable working autonomously, moving quickly and building initiatives from scratch.
• Strong execution skills and the ability to manage multiple projects without losing focus on commercial outcomes.
• Genuine interest in consumer technology, fintech and personal finance.

Benefits

• Vitality Membership
• Health care
• Dental care
• Reduced gym memberships
• Cashback benefits & discounts
• Pension Contribution
• Holiday Allowance
• Paid Sick Leave
• Emma Ultimate Subscription
• MacBook
• Referral Scheme: Refer talented individuals and earn £1000 when they join us.
• 1 Month Sabbatical Every 5 Years
• Annual Salary Review
• Regular Socials and Lunches