Director, Product Marketing

Role Overview

The Director, Product Marketing will own positioning, messaging, and point of view for commercial audiences, including employers, benefits consultants, health plans, public sector, and labor organizations. They will tailor the Lantern story by segment and persona, and equip the commercial team at every stage of the buying process.

What You Will Do

The Director, Product Marketing will build the core sales materials, develop partner and channel positioning, own case studies and testimonials, and turn market, competitive, and customer insight into sharper messaging on a regular cadence.

Why It Might Be a Fit

The ideal candidate will have 8-10 years of B2B product marketing experience, employer-sponsored health benefits experience, and a track record of improving win rate or stage conversion.

Requirements

• 8-10 years of B2B product marketing experience
• Employer-sponsored health benefits experience
• A track record of improving win rate or stage conversion
• Experience building messaging frameworks, segmentation, and personas
• Fluency in healthcare economics
• Executive presence with sales leaders, consultants, and buyers
• Strong judgment and emotional intelligence
• The ability to prioritize against business goals and say no to work that doesn’t move them
• Concrete, specific AI fluency
• Strong original thinking, writing, and editing
• A record of independently owning a domain in a fast-moving, high-growth environment

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave