CRM Analyst

Role Overview

We are looking for a CRM focal point to join our team and act in strategic discussions with different areas, using technology and innovation to accelerate testing, automate behavior analysis, and hyper-personalize copies and relationship rules on a large scale.

What You Will Do

You will be responsible for understanding the business, identifying opportunities, and provoking the tables with CRM strategies, understanding business objectives and challenges, and translating these needs into customer relationship and activation strategies.

Why It Might Be a Fit

You will have the autonomy to conduct projects, organize priorities, and ensure quality deliveries, working in a multidisciplinary environment and conducting discussions with different stakeholders.

Requirements

• Understand business objectives, challenges, and indicators, and propose CRM strategies capable of generating impact on results;
• Identify, from data, customer behavior, and product performance, opportunities for proactive action for CRM;
• Develop customer segmentation strategies, considering behavior, moment, potential, engagement, transactional history, and other relevant characteristics;
• Plan personalized and multichannel communication campaigns and journeys, defining public, strategy, message, channel, frequency, and contact moment;
• Act in the use of Artificial Intelligence and AI Agents in CRM routines, identifying and applying opportunities to optimize behavioral analysis, accelerate communication testing, and hyper-personalize copies and relationship rules on a large scale;
• Transform opportunities and hypotheses into structured action plans, working in partnership with the responsible teams for execution;
• Be responsible for defining and monitoring the methodology of measuring the incrementality of CRM initiatives, structuring test and control groups, and analyzing the Lift of Communication;
• Evaluate the incremental impact of communications and transform the results of analyses into insights, learnings, and recommendations for product tables;
• Analyze campaign and journey results, identifying opportunities for optimization, evolution, and new tests;
• Actively participate in discussions with product tables, bringing the perspective of the customer, data, and CRM to decision-making;
• Work in conjunction with the Product, Marketing, Analytics, Data, Channels, and Commercial areas, developing high-impact actions for the business;
• Build and monitor CRM performance indicators and relationship, such as engagement, conversion, frequency, activation, retention, revenue, and incrementality;
• Develop executive presentations and recommendation materials, translating complex analyses into clear insights, storytelling, and actionable recommendations;
• Contribute to the evolution of Livelo’s CRM strategy, bringing new repertoires, methodologies, hypotheses, and opportunities for action.