Role Overview
The Growth & AI Demand Generation professional will be responsible for executing, coordinating, and optimizing B2B demand generation initiatives through various channels to capture new clients, especially for ERP solutions directed at small and medium-sized businesses (SMB) in Latin America.
What You Will Do
Their mission will be to combine outbound prospecting supported by artificial intelligence, digital marketing, organic positioning (SEO), referral programs, and other capture actions to attract companies with potential, generate commercial conversations, and convert interest into qualified sales opportunities.
Why It Might Be a Fit
They will work with an integrated vision of the demand funnel, using data, automation, and AI to improve the effectiveness of each channel.
Requirements
- University or technical education in Marketing, Advertising, Business Administration, Engineering, Data Analysis, Digital Communication, or related fields.
- Practical certifications in Google Ads, Google Analytics, SEO, LinkedIn Ads, CRM, automation, and AI applied to marketing.
- Between 2 and 3 years of professional experience, preferably in a B2B demand generation agency or growth marketing with exposure to various channels.
- Demonstrable experience in the execution and optimization of real campaigns, combining at least two of these disciplines: digital advertising, SEO, outbound, automation, lead nurturing, or referrals.
- Experience with B2B software clients or directed at SMEs and managing campaigns with qualified lead and opportunity objectives, not just reach or traffic.
- Practical experience in generating B2B demand through more than one channel: outbound, paid digital, SEO, content campaigns, referrals, or nurturing.
- Desirable experience in enterprise software, ERP, SaaS, or technology services, not exclusive.
To apply for this job please visit linkedin.com.
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