Digital Marketing Specialist (38328)

Emser Tile is recruiting for a eCommerce Specialist to help grow our indirect eCommerce business opportunities with the goal of driving revenue, building relationships and creating brand awareness.

Requirements

• Manage the accuracy and consistency of product information/assets within Emsers Product Information System (PIM) and setup of direct customer related product feeds/downloads
• Responsible for the implementation of product presence (item setup, enhanced brand content, etc.), traffic generation, co-marketing and reporting for online retail channels
• Assist in building and maintaining strong relationships with eCommerce partners to ensure Emser is well represented across partner websites and take action necessary to drive eCommerce strategy and results
• Identify and recommend potential site improvements or changes for merchandising, based on knowledge of the category, SKU performance, industry trends, customer behaviors and insights from the internal teams
• Optimize product search and navigation, promotional content slots, product content, merchandising, and cross-sell opportunities
• Analyze site and account KPI patterns including traffic, conversion funnel, customer analytics, site behavior, products, and SKU performance, while delivering weekly reports to management
• Work with eCommerce partners to proactively troubleshoot any fulfillment issues, stock availability and ensure a smooth flow of inventory
• Assist in the creation, optimization, and execution of digital content across partner websites, including, but not limited to A+ content, product images, product videos, display advertising content, product descriptions and keywords
• Closely monitor retail, online and mobile shopping trends, and maintain knowledge of competition and opportunities in ecommerce
• Work with cross-functional team members for ongoing improvements, promotions, preorders, enhanced listings, and campaign considerations to drive online sales

Benefits

• Paid Vacation Time
• Paid Holidays
• Paid Volunteer Time
• Life Insurance
• AD&D Insurance
• Voluntary Short and Long-Term Disability