Digital Marketing Lead (Meta Ads & SEO)

Role Overview

We are seeking an experienced Digital Marketing Officer to lead the execution and optimization of the company’s digital marketing initiatives, with a strong focus on Google Ads, Meta Ads, and Search Engine Optimization (SEO).

What You Will Do

Develop and execute comprehensive digital marketing strategies across Google Ads and Meta Ads to increase brand awareness, website traffic, leads, and sales. Monitor and analyze campaign performance using relevant metrics.

Why It Might Be a Fit

The successful candidate will be responsible for driving traffic and sales across the company’s Shopify stores, improving organic search visibility, and maximizing campaign performance and return on investment (ROI).

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Statistics, Economics, or a related field.
• Minimum of 3 years of relevant experience in digital marketing, with hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven experience in managing paid advertising campaigns that generate measurable traffic, conversions, and revenue growth.
• Experience managing advertising campaigns for e-commerce businesses, preferably with Shopify stores.
• Working knowledge of SEO strategies, keyword research, on-page optimization, and search engine ranking factors.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and other relevant digital marketing analytics tools.
• Strong analytical and data interpretation skills, with the ability to translate campaign performance into actionable business recommendations.
• Experience in managing advertising budgets and optimizing campaigns based on ROI and ROAS.
• Excellent communication, organizational, and problem-solving skills.
• Ability to work independently, manage multiple campaigns, and meet performance targets.

Benefits

• Competitive compensation package
• Government-mandated contributions
• 13th Month Pay
• Sick Leaves and Vacation Leaves upon hiring
• Health Maintenance Organization (HMO)
• Merit-based incentives
• Employee discount